"Streetwise"
Bergen County Technical High School
Paramus, New Jersey
“Streetwise” tied the theme of safe teen driving to the pillars of character education. We created a series of six posters that were sent to 48 high schools in Bergen County. 79% of Bergen Tech students and 100% of faculty members signed our Safe Driving Pledge. Our post ad campaign survey resulted in a 21% increase in safe driving awareness. We partnered with eight community organizations and received both newspaper and television coverage for our successful attempt to break the world’s record for the longest graffiti scroll. Our six television commercials are currently available for viewing on YouTube (keyword: streetwise102).